Press Release
ClickMail Chosen to Power Yapta Email Alerts and Updates
FOSTER CITY, CA (April 8, 2009). ClickMail Marketing, purveyor of the nation's largest selection of Email Service Providers, has been chosen by Yapta -- an online travel shopping service that monitors airline ticket prices and hotel rates for travelers -- to power their marketing email.
"ClickMail made the transition process smooth and seamless -- and they've helped us enhance the overall experience that customers have with our emails," said Yapta.com Senior Director of Communications, Jeff Pecor. "Within only 48 hours of first speaking with ClickMail, they had us up-and-running with a new email service provider."
Most of Yapta's email is time sensitive as it's intended to help customers act quickly in order to take advantage of perishable savings on airfare or hotel rates. ClickMail has played a key role in helping Yapta execute its email campaigns efficiently and effectively.
"We love clients like Yapta," said Marco Marini, CEO of ClickMail Marketing. "We're there to make sure their eMarketing systems grow apace with their customer base."
"We'd outgrown our old email service provider, and ClickMail gave us a turnkey solution with the in-house technical expertise to back up their offering," continued Yapta's Pecor. "We now know that with ClickMail on our side, we can now grow our eMarketing as fast as we need."
About ClickMail Marketing, Inc.
ClickMail Marketing is the Purveyor of the Nation's Largest Selection of Email Service Providers. ClickMail's ESP portfolio currently contains over two dozen e-marketing products they either represent, license, or resell to companies both small and large. ClickMail Marketing is made up of two business groups: ESP Portfolio Sales, and ClickMail Marketing Services. ClickMail Marketing is a privately held California Corporation with headquarters in Foster City, CA. For more information, visit www.clickmailmarketing.com.
About Yapta, Inc.
Yapta.com, Your Amazing Personal Travel Assistant, was founded in 2006 with the mission to help air travelers receive the optimal value out of their online travel planning. Yapta enables travelers to find their ideal flights and hotel rooms, track airfare and hotel prices, and be alerted when prices drop or when frequent flier miles can be used to book a flight. Bringing to light pro-consumer "guaranteed airfare" policies offered by many airlines, Yapta also helps travelers obtain an airline travel voucher when the price decreases on tickets that have already been purchased. For more information visit: www.yapta.com.


