BlueHornet specializes in helping online marketers create highly targeted email programs that evolve through the customer lifecycle, engaging customers as their wants, needs, and motivations emerge and develop over time. A subsidiary of Digital River, Inc., BlueHornet is a proactive email service provider that makes it easy for clients to quickly make decisions based on multi-channel data and then act upon that data themselves, without needing to engage their IT team. BlueHornet's eMarketing Suite serves as the core around which the entire BlueHornet organization revolves. Its architecture has inspired many related email marketing products and services, including our suite of lifecycle messaging features, SureSegments™ advanced marketing segmentation tools, and the SureSend™ deliverability management platform. eMS Commerce Optimizer eMS Commerce Optimizer is an email marketing solution built exclusively to help retail marketers maximize sales through their email channel. It combines a robust set of retail-specific email marketing features and functionality within a user interface that is the product of years of e-commerce user acceptance testing. Lifecycle email marketing programs match the best marketing messages to the relationship lifecycle customers have with your brand. Because the lifecycle messaging campaign changes for each email recipient based on their level of engagement, purchases, and behavior over time, it's the clearest path to every email marketer's nirvana — relevance. |
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