Choosing the Right Email Service Provider: The top 19 factors to consider when shopping for a top tier ESP
This guide takes you through important factors to consider for your business before choosing an Email Service Provider.

You've made it to the inbox. Now what?: Driving ROI once your email is delivered.
This whitepaper addresses several components of email marketing that matter after you're in the inbox, as well as aspects you can control to encourage more opens, more click-throughs and more conversions.

Using Email Marketing to Drive Sales in a Challenging Market - Featuring: ExactTarget & ClickMail Marketing
A case study on how Richmond American Homes gained a tremendous ROI with their email campaigns in a down economy.

You Don't Need to have ESP to choose an Email Service Provider
Recorded webcast. A drill down on the ten most important factors to consider when choosing an email service provider.

Deliverability Best Practices Webinar Feat. Footwear etc.
Recorded webcast. Watch how ClickMail Marketing, Pivotal Veracity and Goodmail Systems help Footwear etc. get on to the road to deliverability recovery.

Silverpop: Automation makes it click
At its essence, marketing automation is the optimization of the entire marketing process, from campaign planning to execution to analysis. And that efficiency is just the start of why marketing automation is key during a recession.

BlueHornet: Best Practices for Transactional Email Messages
This whitepaper is written to help email marketers and online retailers understand: What sets transactional emails apart from commercial messages, how they must comply with all federal regulations and where to take advantage of opportunities to optimize their transactional email program.

ExactTarget: 2009 Email List Growth Study
The 2009 Email List Growth Study provides insights on marketers' past experiences and future plans regarding the implementation of list growth strategies.

Lyris: Email Subject Lines: 15 Rules to Write Them Right
Because so much is riding on your subject line, ExactTarget came up with 15 rules for crafting a good one. Be sure to review them before you send your next email campaign.

Silverpop: 8 Seconds to Capture Attention
This report, evaluating landing pages from companies throughout North America and the United Kingdom, can serve as a valuable guide.

Silverpop: Beyond Opens & Clicks: 5 Email Metrics to Boost Results and Prove Your Worth
While email marketing is clearly effective, marketers are being called upon to do a better job of engaging recipients, communicating with them and learning what messages they actually look forward to receiving. And a key step in this process is to take measure of your customers and prospects.

Silverpop: Discoveries and Opportunities: 6 Fixes to Dramatically Boost Email Marketing Results
This whitepaper showcases six email marketing mistakes that can hamper and even hamstring a program's ability to attract and retain subscribers, boost loyalty and increase revenues and return on investment.

Forrester: Break Free From Bad Email
A holistic email marketing strategy aimed at increasing the long-term return from email subscribers.

Silverpop: Lucky 7: Steps to a winning Lead-Management Program
This whitepaper goes through the seven steps for strongly engaging prospects, moving them efficiently through the pipeline and driving revenue.

Silverpop: 7 New Email Marketing Tactics You Have to Use in 2010
This whitepaper lists seven email marketing tactics that will help you better engage customers and drive revenue in 2010.

Lyris: Email Design No-No's Guide for Non-Designers
This paper will provide: 1. An overview of the design elements that are the most effective in email campaigns 2.An explanation of why traditionally "good design" from print and postal mail do not translate to email 3. What marketers should look for when reviewing an email design 4. How to look for email-design resources and advice.

Lyris: Top Ten Email Templates
Ten free email templates developed by experts.

BlueHornet: HTML Rendering in Outlook 2007
This whitepaper considers issues with specific emphasis on how to code and design HTML email templates that render effectively in Microsoft 2007.

ExactTarget: Email Marketing Design & Rendering
If you're a marketer interested in improved ROI, click-throughs, and conversions, the first two sections of this whitepaper are for you. If you're a designer who likes to talk in terms of pixels, CSS, and HTML, you'll want to begin with the designer section on page 9.

Lyris: The Complete Guide for Creating HTML Emails
These technical and design best practices have been compiled from articles Lyris has written on over the years, and we hope that providing them in a consolidated guide will give marketers the ability to improve their own marketing campaigns.

BlueHornet: Best Practices for HTML Email Rendering
The purpose of this document it to provide relevant information for designers, coders, and non-designers alike on how to build a successful email that will render well in all email clients.

BlueHornet: The Third Screen: What Emai Marketers Need to Know About Mobile Rendering
The purpose of this document it to provide relevant information for designers, coders, and non-designers alike on how to build a successful email that will render well for mobile.

ExactTarget: Dynamic Content for Email Marketing
This whitepaper will take an In-depth look into the world of Dynamic Content, with special focus on organizations who are capitalizing on its benefits to reach success.

GoodMail: Email Deliverability Benchmarks: Q1 2009
Deliverability remains a major barrier to email marketing success. In 2008, fifty-two percent of marketers called deliverability one of their top five challenges. Recent data from Pivotal Veracity proves that their concern is justified.

Lyris: The Opt-In Email Marketer's Checklist for Inbox Delivery
Top 10 delivery tips for every email marketer.

Lyris: How to Optimize Your Email Deliverability
In this document, Lyris describe critical first-tier efforts you can make to optimize your messages' chances of reaching your list members. Lyris will also cover second-tier actions you can take to help your messages get to recipients' inboxes.

Silverpop: Email Delivery Rates Above 95%
This Silverpop whitepaper lays out the 16 Deliverability "Must Dos" that will give you measurable improvement in the number of messages delivered correctly to subscribers' inboxes. You'll also find an explanation of basic concepts, a resource section and links to more information at the Silverpop Web site and from other deliverability authorities.

DMA & Epsilon Interactive: Authentication, Accreditation & Reputation - for Marketers!
This whitepaper takes the clutter out of the confusing AAR story and focuses squarely on what marketers need to know to be successful in language that marketers can understand.

Silverpop: Unlocking The Secret World of White Listing
This whitepaper will introduce you to the strange and sometimes confounding world of white listing. It will share with you what to expect as you navigate the process, and impart advice on how to increase your chances of getting on these coveted lists.

ExactTarget: Field Guide to Email Marketing
This field guide is not intended to be an exhaustive, definitive Email Marketing authority. Instead, it's meant to be an idea-starter and resource to help you find new and exciting ways to use Email Marketing in your own organization.

ExactTarget: No Executive Left Behind
10 Things Your C-Suite Must Know About Email Marketing

Lyris: Strategies On Growing Your List Without Compromising Your Opt-In Principles!
This whitepaper includes some tips for how to grow your list without compromising your commitment to your opt-in permission.

Silverpop: How to Beat the Bear
Following are seven key strategies to protect your brand and customer loyalty during an economic downturn.

Silverpop: Connect With Your Customers
4 Survey Tactics to Enhance Enterprise Email Marketing

Silverpop: Engagement Management: Partnering With Your Customers for Success
This whitepaper offers strategies and tactics for implementing programs that create a dialogue with prospects and customers to build brand value, increase customer loyalty and drive revenue.

ExactTarget: Five Resolutions Every Marketer Must Make in 2010
ExactTarget has compiled a list of the five resolutions that will keep your program fit and in top form for the year ahead.

DL&A: Congress Passes Comprehensive SPAM Legislation
This provision is intended to address situations in which spammers obtain unauthorized access to an innocent party's e-mail account and use it to send spam.

Silverpop: SPAM: What Consumers Really Think
To find out why email recipients report messages as spam and how much they know about what happens when they do, Silverpop commissioned an online survey of consumers. More than 400 consumers age 18 to 55 participated in Silverpop's Spam Survey, indicating what they think about spam and expressing considerable angst about receiving it.

Silverpop - Emails gone viral

Lyris: Mobile Marketing How-to Guide
This how-to guide will provide the information you need in order to develop, implement and optimize mobile marketing programs.

Silverpop: Email Marketing Goes Social
Before implementing a social email marketing campaign, however, marketers need a clear definition of who they're trying to reach and what reaction they're hoping to achieve. The following whitepaper should help steer you in the right direction.

Silverpop: Web 2.0 Email Marketing
This Silverpop white paper will also share five techniques for staying competitive and achieving high returns in a Web 2.0 world.

Lyris: 9 Tips for Organizing Your PPC Campaigns
Tips for managing an effective PPC campaign through Google AdWords