The ClickMail Marketer
Email Marketing Best Practices Newsletter
Helping you take email beyond sending to delivering.
The ClickMail Marketer is your monthly resource for email marketing best practices. We keep up with the tricks and trends you need to know to improve your email marketing ROI and pass that information along to you in a brief, easy-to-read email newsletter.
Volume 3 – 2010
• No.18 - Aug | The Do's and Don'ts of List BuildingVol.3 | No.8 - Aug
Topics:
The Do's and Don'ts of List Building
Choosing an ESP Tip:
When your ESP is down, revenue-generating initiatives are rendered inoperable, impacting your bottom line. Reliability matters.
• No.17 - July | Time for Dynamic DesignVol.3 | No.7 - July
Topics:
Time for Dynamic Design
Choosing an ESP Tip:
When you commit to an ESP, pricing must match your needs based on your sending patterns and budget. That requires a responsive vendor and flexible contract terms. Know what exactly you’re getting for your money.
• No.16 - June | Spotting and Acting on Trends in Your Email Marketing MetricsVol.3 | No.6 - June
Topics:
Spotting and Acting on Trends in Your Email Marketing Metrics
Choosing an ESP Tip:
What kind of training does that ESP offer? The sooner you and your staff are proficient on the platform, the faster you start benefitting and the fewer mistakes you'll make. Look for hidden costs, types of training and easy access to resources.
• No.15 - May | What You Don't Know Will Hurt: Avoid Disasters With MonitoringVol.3 | No.5 - May
Topics:
What You Don't Know Will Hurt: Avoid Disasters With Monitoring
Choosing an ESP Tip:
Email is still the strongest messaging platform out there.
• No.14 - April | Improving Email Deliverability Is a ProcessVol.3 | No.4 - April
Topics:
Improving Email Deliverability Is a Process
Choosing an ESP Tip:
When you're shopping for a new ESP, remember: You need your transactional messages sent from a different IP address than your marketing ones. These are mission-critical, and they might be blocked due to your online sending reputation.
• No.15 - March | Improve Email Deliverability with this 6-Part AssessmentVol.3 | No.3 - March
Topics:
Improve Email Deliverability with this 6-Part Assessment
Choosing an ESP Tip:
It’s time to move beyond keeping your data clean to true data intelligence in order to become as relevant as possible. That requires data intelligence, and if you're shopping for a new ESP, you'd better make sure they can deliver.
• No.14 - February | The new 2010 guide to choosing an ESPVol.3 | No.2 - February
Topics:
The new 2010 guide to choosing an ESP
Choosing an ESP Tip:
With over 100 ESPs to choose from, much of email is viewed as commodity-based.
• No.13 - January | An email preference center is now a critical toolVol.3 | No.1 - January
Topics:
An email preference center is now a critical tool in your email marketing toolbox
Choosing an ESP Tip:
Successful email marketing programs require the ability to leverage agency-type services to help you make more of your email marketing.
Volume 2 – 2009
• No.12 - December | Email trend for 2010: IntegrationVol.2 | No.12 - December
Topics:
Email trend for 2010: Integration.
Choosing an ESP Tip #5: Integration
To be targeted enough to be effective, email marketing must be driven by data from outside the email application via integration.
• No.11 - November | In email marketing, relevance matters more now than everVol.2 | No.11 - November
Topics:
In email marketing, relevance matters more now than ever.
Usability tip:
The usability of an ESP’s interface affects how well it will work for your organization.
• No.10 - October | 6 things to consider for API integration with an ESP Vol.2 | No.10 - October
Topics:
6 things to consider for API integration with an ESP.
Authentication:
Authentication is publishing mail servers that are authorized to send email on your behalf.
• No.9 - September | B2C Email Marketing Offers More, Asks More Vol.2 | No.9 - September
Topics:
B2C Email Marketing Offers More, Asks More.
Deliverability tip:
Rating an ESP's ability to deliver.
• No.8 - August | How to Use Email Marketing for B2B Lead GenerationVol.2 | No.8 - August
Topics:
How to Use Email Marketing for B2B Lead Generation.
Email Automation tip:
Look for email automation capabilities.
• No.7 - July | Metrics: prove your worth, improve your resultsVol.2 | No.7 - July
Topics:
Metrics: prove your worth, improve your results.
Rendering tip:
Ensuring your txt is only ASCII.
• No.6 - June | Optimizing your email isn't enoughVol.2 | No.6 - June
Topics:
Optimizing your email isn't enough to up your ROI
Deliverability tip:
MPA for multipart alternative sending
• No.5 - May | 8 tips to optimize your email ROIVol.2 | No.5 - May
Topics:
Small tweaks can add up to big increases in ROI
Deliverability tip:
View online links
• No.4 - April | Tips for getting more personal data on signupVol.2 | No.4 - April
Topics:
Get people to part with their personal information
Deliverability tip:
Email clients suppresing your content?
• No.3 - March | Choose the Best ESP for Your BusinessVol.2 | No.3 - March
Topics:
Choose the best ESP for your business
Rendering Tip:
Assest size
• No.2 - February | Increase Deliverability through ReputationVol.2 | No.2 - February
Topics:
Mind your sender reputation to increase deliverability
Deliverability Tip:
Implementing double opt-in for email signups.
• No.1 - January | Common mistakes to avoid for improved email marketing in 2009Vol.2 | No.1 - January
Topics:
Common mistakes to avoid for improved email marketing in 2009
Deliverability Tip:
Using a consistent, static From email address.
Volume 1 – 2008
• No.4 - December | Email rendering is critical to your ROIVol.1 | No.4 - December
Topics:
Knowing how your emails render is critical to your ROI
Rendering Tip:
Email Size
• No.3 - November | Making your email marketing viralVol.1 | No.3 - November
Topics:
Making your email marketing viral
Rendering Tip:
Do you know your sending reputation?
• No.2 - October | Three surefire ways to improve your subject linesVol.1 | No.2 - October
Topics:
Three surefire ways to improve your subject lines
Rendering Tip:
Importance of tagging all image sizes.
• No.1 - September | Inaugural IssueVol.1 | No.1 - September
Topics:
1) The New ClickMail Marketer
2) 11 tips for building your in-house list
Deliverability Tip:
Email Authentication - Ensure your have an SPF record.
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