Improving Email Deliverability Is a Process
Deliverability measures what percentage of your email is going to your recipients’ inboxes. Therefore it’s a critical metric for improving the success of your email program. When email is blocked—by ISPs or spam filters—you’re losing out on opportunities to sell to or connect with recipients.
Any time you can increase the percentage of emails delivered by improving your program, you have a direct correlation on revenue and lifetime customer value. Higher deliverability results in higher revenues for marketing email and improved customer satisfaction for transactional email.
Unless your email deliverability rate is 100%, you likely have room to improve. Large email senders often have deliverability experts on staff who focus exclusively or extensively on this activity. Do you? If not, ClickMail can help.
We have put together the ADOpt Program for companies like yours. ADOpt stands for Active Delivery Optimization because optimizing your email deliverability rate needs to be an ongoing, active process…not a one-time shot in the dark.
Improving deliverability is also a highly specialized process. It’s a balancing act across business and technical practices. Through the ADOpt Program, we achieve this balance through tools, expertise, reporting, regular tune-ups and monitoring.
The ClickMail ADOpt Program can optimize your deliverability and maintain the improvements over time when you don’t have dedicated in-house staff to do the work. It’s like having the staff, however! You get ongoing access to an account manager and team who are familiar with your strategy, infrastructure and objectives.
And unlike ad-hoc consulting, the ADOpt Program is active and ongoing, with a formal methodology that helps you develop a roadmap and gives you an expert partner to help implement it.
The ClickMail ADOpt Program has four major components:
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An initial deep audit to establish a benchmark and set the strategy. |
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Quarterly review meetings suitable for both marketing and IT management to keep your organization on the same page and on track. |
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A proven methodology to help with deliverability and reputation management tasks as established by your roadmap.
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Emergency support as needed. |
Improving email deliverability takes more than one change. It’s an ongoing process. If you have a reputation problem that’s affecting your deliverability, it can take months to repair and restore your reputation. And because the ISPs are frequently changing their requirements, and corporate ISPs can be big unknowns, deliverability needs constant attention, attention you might not have the resources for.
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