ClickMail Marketing | The ClickMail Marketer Newsletter
ClickMail Marketing | The ClickMail Marketer Newsletter   The ClickMail Marketer
Maximizing your email marketing ROI
  March 2010 | Vol. 3 - No.3  
Choosing an ESP Tip #8:

It’s time to move beyond keeping your data clean to true data intelligence in order to become as relevant as possible. That requires data intelligence, and if you’re shopping for a new ESP, you’d better make sure they can deliver. Learn more

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Choosing the Right Email Service Provider Our White Paper | Choosing the Right Email Service Provider: The top 20 factors to consider when shopping for a top tier ESP
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Did you know?
"Canada has the highest non-delivered rate blocking almost 14% of permissioned-based email. The United Kingdom boasts the lowest non-delivered rate, blocking only 10% of opt-in email." - Return Path (2010)

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Improve Email Deliverability with this 6-Part Assessment

In email marketing, even a 1% improvement in deliverability can contribute to a significant improvement in ROI. Making sure you’re working with the best email service provider for your company is the first step, but don’t stop there! Get every aspect of your email marketing program evaluated to make sure the maximum number of emails sent actually get delivered.

After years of consulting on ways to improve email deliverability (besides switching ESPs), we’ve pooled our hard-earned expertise, technology and in-depth knowledge of email marketing best practices into one new email deliverability assessment. Learn more about the ClickMail Deliverability Assessment

This deliverability assessment takes a deep, detailed look into just about every aspect of your email marketing program. The six different analyses and reports that will help you find ways to improve are listed below:

1. A Specific Deliverability Results Report checks the deliverability track record of your IP addresses and domains
   
2. A Detailed Sender Reputation Report analyzes your online sending reputation and the key factors contributing to that reputation
   
3. An Infrastructure Scorecard compares your organization’s infrastructure against industry standard email marketing best practices
   
4. A Process Scorecard compares your processes against accepted best practices for email marketing
   
5. A Certification Gap Analysis shows you the steps necessary to achieve GoodMail certification
   
6. And finally, a Value Analysis helps management compare improved email deliverability revenue potential to alternatives

All 6 parts of the ClickMail Deliverability Assessment are conveniently rolled up and delivered as one actionable report with detailed analysis and recommendations.

To find out if this assessment might make a difference in your company’s email delivery, email sales@clickmailmarketing.com.

 
 
Visit our Blog for up to date industry information and tips from the email experts Visit our Blog | The Whitelist
   

 

About ClickMail Marketing
ClickMail helps clients maximize ROI from their email marketing by staying on top of all the moving parts that make up email, from deliverability issues to content to landing pages … even integration with CRM systems.
Learn more about ClickMail at:
www.clickmailmarketing.com
 

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