Email Optimization
Email optimization starts with your online reputation and your email score
Today, 70 to 80 percent of all email traffic is spam. Unsolicited. Unasked for. Unwanted. As a result, your legitimate messages don't get through due to overzealous filtering. Even when someone gives you permission to contact them, they might not get your emails. Now more than ever, your online reputation is key in determining if ISP's and receiving email domains actually deliver your email to your intended audience.
Consider the numbers: Estimates are between 1 out of 3 to 5 messages don't get through. That means you're losing 20% of your ROI potential. But the real problem isn't the filters. It's your inability to accurately measure your delivery rates, and to make changes that will get more emails to more inboxes.
If you don't have a way to measure, you're flying blind. ClickMail gives you some tangible, proof-source material, so you can know what your own deliverability is, and improve it.
First, we help you determine the problem. We license Pivotal Veracity's powerful scoring and measuring tools, so you don't have to. Our emarketing clients can use the tools on a one-off basis without the hefty licensing fee. Among the vital pieces of information the testing will give you, you'll learn:
- How many emails make it to inbox
- How many stay there as opposed to going to junk or deleted mail folders
- How your emails render (display) in various email clients
- And more.
Then ClickMail will help you make the changes that improve your score—and your results. We'll help you optimize your emails for better delivery and rendering, for better ROI.
