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View past issues of The ClickMail Marketer:
Volume 5 – 2012
• No.5 - May | Protecting Your Sender ReputationVol.5 | No.5 - May
Topics:
Know, Improve and Protect Your Sender ReputationReporting and analysis tools are critical for measuring the effectiveness of your email campaigns and making adjustments to optimize ROI over time...
• No.4 - Apr | Variation in ContentVol.5 | No.4 - Apr
Topics:
Beware the Boring One MessageChoosing an ESP Tip:
A subscriber's interaction, or lack thereof, can now influence your deliverability and therefore ROI. If a recipient doesn't open or engage with emails, an ISP might mark them spam. You need an ESP with new tools, tools that move you beyond open rates to data that helps you engage.
• No.3 - Mar | What You Can Do About Silent SubscribersVol.5 | No.3 - Mar
Topics:
Show Some Subscriber Love!Choosing an ESP Tip:
You need authentication to protect your sending reputation. A good sending reputation leads to better deliverability because ISPs use your reputation as a factor when deciding whether to route your message to the inbox. Proving your identity also reduces false positives and protects your brand. Make sure the ESP's authentication methods offer the protection you need.
• No.2 - Feb | Show Some Subscriber Love!Vol.5 | No.2 - Feb
Topics:
Show Some Subscriber Love!Choosing an ESP Tip:
ISPs look at your sending reputation when deciding whether or not to let your email through their system and into their customer's inbox. Your reputation is based past behaviors. Your reputation must be stellar to keep your email deliverability rate high. Your ESP's behavior can put your reputation at risk as well. Look for ways to manage your reputation with your ESP.
• No.1 - Jan | Don't Click That Button! 3 Ways to Minimize Spam FlaggingVol.5 | No.1 - Jan
Topics:
Don't Click That Button! 3 Ways to Minimize Spam FlaggingChoosing an ESP Tip:
You need the maximum number of emails delivered to inboxes so that subscribers can open and click for the maximum ROI. Everything related to deliverability and reputation must be optimized. Make sure your ESP manages and monitors deliverability appropriately on their end.
