ClickMail Sponsors an Upcoming Email Marketing Event
As an email marketing company, we want to help you drive email ROI. The DMAnc holds monthly educational luncheons to keep you up to speed on the latest in the moving pieces that are email marketing.
On November 19, Donovan Neale-May, executive director of the CMO Council, will present “Individualized Relationship Marketing…Championing the Power of Precision Promotion” at the northern California chapter of the DMA. Donovan will be talking about one of our favorite email marketing topics: relevance!
Although relevance is certainly core to the topic, Donovan will also present on Individualized Relationship Marketing (IRM). According to the Chief Marketing Officer Council survey on Routes to Revenue in 2008, becoming more personalized, relevant and precise in customer communication is now how companies will realize revenue growth and profitability from their existing customers.
As ClickMail, an email marketing company, would preach, personalization strategies such as segmentation, profiling and targeting are key ways to reach and engage your core audiences. Donovan will cover these topics as he shares results from the CMO global think tank’s research activities and best practice studies in the area of IRM. He’ll address tools now available to marketers, especially email marketers, including sophisticated customer data integration systems, profiling and analytics services, and personalization technologies.
ClickMail Marketing is proud to sponsor the event, as part of our mission to drive email ROI by educating email marketers. Learn more about this direct marketing event at http://www.dmanc.org/event_november_08.html.
Tags: drive email roi, Email marketing, Email marketing company, email marketing event, Email marketing ROI