Permission-Based Email Marketing Converts Non-Buyers to Buyers
Email marketers know email marketing is better for customer retention than customer acquisition. Email marketers also know that permission-based email marketing is a great marketing tool for strengthening relationships with your existing customers.
Email marketing can help you turn someone into a lead in the first place, and then help you take them from lead to customer. Email is the great nurturing marketing tool, in particular email newsletters.
For example: Someone comes to your company’s website, but doesn’t buy. They aren’t even a lead because they haven’t shown any interest in buying. However, they are interested in getting your emails so they sign up. Whether you’re offering an email newsletter or email promotions or both, you’re offering an opportunity to start a relationship with that person, even if they don’t—yet—want to be a customer.
Companies are always working to improve conversion rates on their websites, with a focus on a sale as a conversion. But getting someone to sign up for your emails can be considered a conversion too, because now you have permission to market to that person.
Get the permission, and start sending relevant, useful email newsletters to nurture that relationship. Then take someone from not interested to lead to paying customer and boost your email marketing ROI.
Tags: Email marketing, Email marketing ROI, Permission based email marketing