The Whitelist

Now that we’re in the holiday season, you’re likely busy with your holiday email marketing campaign (if you’re B2C) or understaffed with people taking time off. We don’t want to throw a lot of new information your way this time of year, rather we want to get you in a good place for a successful 2009, one with a higher email marketing ROI. Therefore our gift to you over the next couple of weeks, will be blogs on email marketing tools and resources you can learn from in the coming months.

If you haven’t yet tapped into MarketingSherpa as an email marketing tool, it’s time you did. Put it on your task list for 2009. You don’t have to subscribe to their email newsletter to benefit from their email marketing case studies and research. In fact, you don’t even have to be a paid member, although membership gives you access to over 880 case studies.

You can access all of the following email marketing resources (for free):

· Email Marketing Benchmark Guide 2009 – Executive Summary

· Email Marketing Benchmark Guide 2008 – Executive Summary (PDF download, includes data charts)

· 2008 Dirty Dozen Email Newsletter Mistakes (PDF download)

· Sherpa’s Annual Email Marketing Study Results Teleconference Sherpa’s Email Marketing Presentation 2008: Top 10 Research Findings & Practical Ways to Lift Results (presentation, PDF, MP3 and transcript)

· Email Summit 2007 Wrap-Up Report

· Sign-up form – Free brochure & news on Email Summit 2008

· How to Improve Your Customer Service Email Responses (author interview)

· Top 10 Email Newsletter Mistakes

As an email marketing vendor, it’s our job at ClickMail Marketing to stay on top of changes in the email marketing industry, from regulations to consumer expectations. MarketingSherpa is one of the most valuable email marketing tools we’ve found.

Tags: Email marketing ROI, Email marketing tools, email marketing vendor, Email newsletter, email service providers

This entry was posted on Friday, December 12th, 2008 at 9:00 am and is filed under Email marketing ROI. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.