The Whitelist

When it comes to email lists, quality wins over quantity. A smaller, permission-based email marketing list can produce much better results. The key is slowly building that quality list over time. As promised on Monday, here are six more tips for growing your in-house email list:

1.    Include a sample newsletter or email promo on your Web site so they can “try before they buy”
2.    Offer an incentive for signing up, like a discount on your next order
3.    Create a printed card or flyer to include with every order shipped, encouraging people to go online and sign up
4.    Include a compelling statement and a link to the signup page in all employee email signatures
5.    Teach customer service folks to ask people for their email addresses when talking to them on the phone, telling them the benefits of signing up
6.    Tip 5 goes for salespeople as well

With a good quality in-house email list, you reap the benefits of permission-based email marketing: People who want to hear from you and are more likely to buy from you. Your email delivery rates are higher because your email is anticipated. And your email marketing ROI grows along with your list.

Tags: Email marketing ROI

This entry was posted on Wednesday, December 24th, 2008 at 9:00 am and is filed under Permission based email marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.