The Whitelist

As part of our ongoing email marketing gift to you this holiday season, here’s another great email marketing resource: Silverpop’s extensive offering of email marketing whitepapers.

Silverpop makes available 14 different whitepapers on topics ranging from Web 2.0 email marketing to recession-proof marketing to Web analytics. We’ve read several of the whitepapers and find them to be consistently clearly written and to the point.

14 whitepapers, 12 months in the upcoming year… here’s a thought: To continue improving your email marketing ROI, you must continue learning. Although reading this email marketing blog is a great way to learn, we as an email marketing vendor encourage our clients to do even more when they can. Can you commit to reading one Silverpop email marketing whitepaper per month during the coming year?

Set aside 30 minutes in a month, every month, and read through, think on, and act upon one of those whitepapers.

Your email marketing ROI can only go up as a result of that little bit of effort!

Tags: Email marketing, Email marketing ROI, email marketing vendor, web 2.0 email marketing

This entry was posted on Monday, December 29th, 2008 at 3:41 pm and is filed under Email marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.