The Whitelist

Just like your exercise regimen, your email marketing program needs the occasional recommitment to make sure you’re keeping it as fit as it can be…and your email marketing ROI as high as it can be. The start of a new year is a great time to review your email marketing ROI goals, then implement and stick with some email marketing best practices to increase it.

With that in mind, we offer you six email marketing best practices in the form of resolutions that can up your email marketing ROI. They range from easy to more complicated, but consider all six of them required email marketing tactics. We’ve linked three of them to previous blog posts, to help get you started:

1.    I will use Forward to a Friend(FTF) or Forward to a Colleague and “view online” options in all my emails.
2.    I will test how my email designs render before sending.
3.    I will start or improve upon an autoresponder program.
4.    I will start or improve upon segmenting for more targeted permission-based email marketing.
5.    I resolve to make sure my email delivery rate is as high as it can be.
6.    I resolve to keep up with changes in the email marketing industry more.

If you’re not sure how to tackle some (or all!) of these email marketing best practices, go to our email marketing company Web site at www.clickmailmarketing.com for more information. And keep checking in with this blog to help you with the sixth one. Better yet, sign up for the RSS feed, so you never miss an email marketing blog post.

Tags: Email marketing, email marketing best practices, Email marketing ROI, Permission based email marketing

This entry was posted on Friday, January 2nd, 2009 at 9:00 am and is filed under Email marketing ROI. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.