Share Your Unusual Ideas for Growing an In-House Email List
Here’s an email marketing challenge for you: Today, think of three ways to grow your in-house email list that are unusual, but still fall under the realm of permission-based email marketing . You know to use Forward to a Friend, you ask people for email addresses at trade shows, you have a prominent email signup link on your web site…but there are so many other ways to promote your email program and get people signed up.
Last month we offered a dozen practical ways to grow your in-house email list. This month, we’ll share one of our favorite campaigns with you. But then we want you to come up with a few other interesting ways and either post them as comments here or email them to us at blog@clickmailmarketing.com. We’ll share them in this email marketing blog.
This favorite example was spotted last spring by a friendly freelance email copywriter. Tully’s Coffee and Pemco Insurance teamed up for a fun campaign that also raised money for charity and collected email addresses to boot. All they did was offer small pieces of paper where people could write extremely long, fictional coffee orders. You, as the consumer, got your name entered into a drawing. Tully’s got the goodwill created when you laughingly made up your order. Pemco got the goodwill created when they donated money to charity…and somebody collected email addresses, because each slip of paper offered a place to enter your email address at the bottom.
You can read more about the campaign by clicking here.
Then send us your clever, out-of-the-box ideas for growing your in-house email marketing list!
Tags: email copywriter, Email marketing, email marketing blog, in-house email list, Permission based email marketing
February 12th, 2009 at 11:55 am
It still amazes me that a family will go to the mall, fill out to win a free car (including giving up the email address), and yet they constantly complain of spam. I think that email lead generation is the next best thing since sliced bread, but you must make it clear in your email how your prospects address was collected. I know that this can be hard if you have several campaigns to collect email addresses, but the comfort level of your prospect is in direct relation to their conversion rate. It is always a balancing act. Thanks for the great article.
Tim
February 27th, 2009 at 9:01 am
[...] had a great response to our blog post on sharing unusual ideas for growing your in-house email list from Tim who [...]