Get More Data: Tips for Decreasing Friction and Anxiety

The newest ClickMail Marketer hit inboxes this week. And it’s a gem, definitely required reading for anyone in email marketing. That’s because it tackles an issue at the root of email marketing ROI: You have to have good data, and plenty of it, to do the kind of targeted, relevant email marketing that gets results. But how do you get reluctant people to hand over personal information to you?

As an email marketing company with 10 years experience in what works, and what doesn’t, we’ve pulled together some surprisingly simple tips you can follow to help people feel more comfortable about giving you data.

Follow these tips and you’ll help people overcome both the friction they face and the anxiety they feel.

See the latest email marketing newsletter from ClickMail by clicking here.

Tags: Email marketing, Email marketing company, Email marketing ROI

This entry was posted on Friday, April 17th, 2009 at 9:34 am and is filed under Email marketing ROI, Email marketing tools. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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Get More Data: Tips for Decreasing Friction and Anxiety

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