Improve Email Marketing ROI Before Diving Into New Marketing Fads
Facebook, Twitter, MySpace, Digg, social media, social networking, tagging, blogging…there’s a lot of noise going on in the online marketing world. Are you letting it pull your focus away from your email marketing efforts? Beware of the latest and greatest shiny new thing if you haven’t yet done all you can to maximize your email marketing ROI.
Chances are, with all the moving parts that make up email marketing, there are some moving parts of your own email marketing campaign that can use some refinement. Rather than look outside of your existing email marketing program to try to up your open rates, click throughs and conversions, like adding video or a link to Facebook or something like that, first look inside to see where you can tweak and improve…and increase your email marketing ROI.
As an email marketing vendor, we at ClickMail help clients figure out where and how to improve their email marketing campaigns by improving parts of them. Below is by no means a comprehensive list, but here are some major parts to analyze first, within your email marketing program, before looking outside of it for some quick fixes:
1. From address
2. Email subject lines
3. Email design
4. Email copywriting
5. Call to action
6. Landing page
7. Transactional emails and welcome emails
Remember as an email marketer you have one huge advantage over other direct marketers: the ability to quickly and easily test! Any of these seven parts above can be tested, and testing should be a regular part of your email marketing process.
ClickMail strives to be an email marketing vendor that offers plenty of useful information to help. We offer tips on improving these email marketing pieces in a variety of ways, including:
· In the resources section of the ClickMail Web site, you’ll find links to a variety of useful email marketing whitepapers
· Our monthly email marketing newsletter offers succinct tips for improving email marketing ROI
· This email marketing blog continually serves up useful tidbits that are short and actionable. Read through past posts and be sure to subscribe
And as an email marketing vendor, ClickMail Marketing can help by analyzing all your email marketing parts to help you figure out where to improve. Working with an email marketing vendor means improving your email marketing ROI faster so you can feel free to dive into the cool new shiny stuff everyone’s talking about. With one major difference: You’ll be way ahead of your competitors on the email side before you dip your toes into the social media side.
Tags: Email copywriting, Email marketing ROI, email marketing vendor, email marketing whitepapers, Email subject lines, Welcome emails