Email Marketing Best Practices: Winners Show How It’s Done
It’s springtime! The birds are singing, buds are bursting and grass is greening. Could your email marketing results use some freshening up too? If so, check out MarketingSherpa’s 2009 Email Awards Gallery for inspiration.
With 43 inspiring email marketing award winners’ examples and descriptions, you could consider this an email marketing best practices tutorial. Seriously. Take some time to skim it, then go back through and learn from tried-and-true techniques for:
- Testing
- Auto responders
- Opt-in campaigns
- Lead generation
- Relaunch
- Welcome emails
- Triggered emails
- Email newsletters
- List growth
- Email for internal promotions
- Email contests
Email marketing ROI can always be improved even a little by tweaking your email marketing best practices. Take advantage of the lessons learned by other email marketers to get better email marketing results. MarketingSherpa does a fabulous job of explaining each campaign and why it was a winner. Perusing the winners’ samples will inspire you to improve your email copywriting and email design too.
See the winners’ email marketing results by clicking here
Tags: Email copywriting, Email design, Email marketing, email marketing best practices, email marketing results, Email marketing ROI
May 6th, 2009 at 9:32 pm
Thanks for the idea resource. Email marketing generates a very high return on investment. The barriers to entrance are very low, especially with you use an email service provider.