Transactional Email Best Practices
You’ve seen it here before, you’ll see it here again: Transactional emails are a much-overlooked marketing opportunity! But as much as we tout transactional emails, we tout email best practices even more. And as an email marketing vendor, we’re always on the lookout for straightforward, easy-to-digest and easy-to-apply email best practices to share with you. Today courtesy of Silverpop’s Loren McDonald, we get to share with you the best of two worlds: email best practices and transactional emails.
Transactional emails are frequently used for order confirmation, shipping confirmation, renewal notices and much more. And they enjoy a much higher open rate than promotional emails. But it’s perfectly okay to put promotional messages in these otherwise straightforward emails.
To start doing so, or to improve the way you’re currently doing it, learn from Loren. His article presents and explains seven transactional email best practices, including:
- Make transactional emails part of marketing’s domain
- Use a separate IP address
- Use a friendly From name
- Use a specific email subject line
- Make sure the transactional content is the focus of the email; any promotional messages should be below
- Follow the usual email design best practices to make sure your message gets through
Marketing via the transactional email doesn’t mean just selling. It means getting any kind of action from the recipient, like subscribing to your email newsletter, or updating their personal information. Anything that takes the engagement one step further. So when they do get a promotional email from you, they are much more receptive to it!
See Loren’s article by clicking here
Tags: email best practices, email marketing vendor, email subject line