Next Week at DMAnc: Actionable Direct and Online Analytics
Learn to get more from your direct marketing efforts at next week’s DMAnc event: “Actionable Direct and Online Analytics: How to get more from your direct marketing efforts with applied analytics.”
Speaker Jim Porzak, Senior Director of Marketing Analytics, The Generations, will talk about how to get the best performance from your direct marketing campaigns. He’ll present a quick survey of methods with examples from three key areas:
- Test to Tune, a review of A/B testing, including examples
- Segment for Understanding, with real-life case studies where customer segments helped target messaging
- Predict for Profit, how to use modern methods for response rate modeling
Then boost your direct marketing know-how even more by staying for the Bonus Workshop: Using RFM+ to Understand your Customers. Jim will show you how to apply RFM (Recency, Frequency, and Monetary) using sample data representative of real customers. You’ll walk away ready to apply it to your own direct marketing right away.
Sure, ClickMail is about email marketing best practices, but email marketing is only part of your direct marketing efforts. That’s why we’re a Charter Sponsor of DMAnc, to make sure you have ample opportunity to learn and improve all your direct marketing efforts, not just your email marketing results.
Learn more about next week’s DMAnc event by clicking here.
Tags: email marketing best practices, email marketing results