When Your Email Marketing Team is Overloaded, Who You Gonna Call?
ClickMail. No, it’s not as glamorous as ghost busting, but we are proud to be the email marketing vendor clients can count on to deliver on time and on budget.
We recently did that for a federal credit union with more than 72,000 members worldwide and close to one billion dollars in assets. You can imagine how much email marketing an organization that size must do. They use email for transactional messages as well as to confirm new accounts and settings changes.
Email solutions provider Silverpop was providing an email marketing solution to the credit union, including building a custom interface. But the email solutions provider’s workload meant that although they could be the ESP, they couldn’t build out the custom interface in time to meet the credit union’s schedule.
Silverpop had email marketing vendor ClickMail (that’s us!) step in and build the custom interface, while sticking to an aggressive delivery timeline.
This credit union situation demonstrates how we as an email marketing vendor work for and with our email marketing clients. We’ll help you launch your email marketing programs, and we’ll also go the next step by helping you create custom reporting tools or windows. And we’ll do it all on time and on budget, just like the case study project!
Tags: Email marketing, email marketing vendor, Email solutions provider, ESP