It Sure Ain’t Email, But You Can Learn From It Just The Same!
Next week’s DMAnc meeting takes on the behemoth of direct mail.
Email marketing has many advantages over direct mail but the reverse is also true. A direct mail piece might be so clever it ends up stuck on a refrigerator. An email won’t ever find a place of honor like that!
That said, they influence each other too, and some of what will be covered during the DMAnc luncheon applies to email marketing as much as to direct mail.
On June, 17th at the DMAnc luncheon, speaker Seth Berman, Director of Marketing Strategy and Operations for Blue Shield of California, presents a case study titled: “Increasing Direct Mail Performance in a Challenging Environment Through Better Targeting and Analytics.”
At the event, learn to:
- Evaluate your current direct mail targeting strategy to uncover new opportunities
- Identify the most important metrics to improve, plus establish a single point of truth for those metrics. Then set a baseline for current performance and set improvement goals
- Implement an action plan to immediately improve direct mail performance
But keep in mind how these lessons can apply to your email marketing strategy too!
Find out more or register here.
Tags: Email marketing