Email Best Practices for List Growth in New Email Marketing Whitepaper
Email marketing is equivalent to blowing smoke if you don’t have a growing, qualified in-house email list to market to. And therein lie two big challenges to your list: growth and quality. Some email marketers error on the side of growth and disregard quality in order to have a bigger list. But chances are that bigger list won’t produce bigger email marketing results!
So how does a responsible email marketer grow his or her list with qualified names?
A new email marketing white paper from email solutions provider ExactTarget offers some guidance. The 2009 Email Growth List Study whitepaper (under ExactTarget in the eMarketing Library) was compiled with the help of the Email Marketer’s Club and Ball State University. The researchers polled over 350 email and online marketers and came up with 17 definitive email best practices for list growth.
And renting lists of email addresses is not an email best practice, nor is email append, or other myriad ways of growing the numbers but the quality. As this email marketing whitepaper states, “The core of a successful list growth strategy is incorporating the right subscribers into the right list. By putting your subscribers first, listening to their individual wants and needs, and leveraging permission-only tactics, you can create and grow a powerful, effective email marketing program.” And that means organic is still the best way to grow your email list!
It seems one email best practice of note in here is tracking the sources of list growth, looking for trends and opportunities. Another trend to note: how many email marketers either are or plan to integrate social media into their list growth campaigns. Perhaps the most valuable aspect of this email marketing whitepaper is the fact that these are tried-and-true email best practices for both B2B and B2C email marketing.
Get 30 pages of email best practices and list growth insight today when you download the 2009 Email List Growth Study whitepaper in our eMarketing Library under ExactTarget.
Tags: email best practices, Email marketing, email marketing results, Email marketing whitepaper, Email solutions provider