Email Marketing Spend to hit $2 billion? That’s a Solid Vote!
Despite the hoopla and hype, there’s no way social media is replacing email marketing, as some doomsayers predict. For one thing, you can’t use a social media site like Facebook without an email address how else are you going to sign up and get notifications?
Email solutions provider ExactTarget has already proven people prefer to receive marketing messages via email, not social networking sites.
And a new report from Forrester also backs up our claim that email marketing still prevails. In fact, the new email marketing report claims email spending will reach $2 billion by 2014. People (and businesses) vote with their pocketbooks. That’s a lot of money to spend on a marketing tactic who’s future has been in question in the media. If all those businesses are betting on email marketing, you can bet this email marketing vendor is too.
A few quick email marketing highlights from the report:
- Retention email will account for three quarters of the spending
- Email remains a low-cost way to communicate
- Even in a down economy, people keep their at-home Internet connection
- The number of active email individuals will grow from 145 million in 2009 to 153 million in 2014
- Transactional messaging will be the biggest growth area for email spending between now and 2014
People spend money on what they believe in and where they see results. With spending on email marketing on an upward slope to $2 billion, obviously businesses still believe in the power of email marketing!
On the down side, Forrester predicts companies will waste $144 million on emails that never make it to the inbox in 2014. That’s sad to think that in 5 years email marketers could still be that behind on email best practices that get you into the inbox! Don’t be one of those email marketers! Keep reading this email marketing blog!
Read about the Forrester report by clicking here.
Tags: email best practices, Email marketing, email marketing vendor, Email solutions provider