Email Marketing and Social Media: Email is Still the Platform
Social media is all the rage. But email is the enabler. In the world of email marketing, email service providers (ESPs) are integrating social media into their platforms, from ExactTarget’s Social Forward to Silverpop’s Engage and Lyris’ HQ.
ESPs aren’t moving away from email. But they are responding to market demands, as our CEO Marco Marini points out in his article just published in DMNews.
“Email is the basis for the platform,” says Marco, “and all these other things tie in.”
As he points out in his article, ESPs will be the hub used to disseminate SMS, social media and the like. But that doesn’t mean the same rules apply to all mediums. What you do with email isn’t necessarily acceptable with Twitter, for example.
But all of these marketing means and how you use them share one common—and key—factor: relevance. Just as we’re constantly preaching the importance of relevance in email marketing, Marco makes great points about the importance of relevance in social media too.
Read Marco’s article click here.
