Button Up Your Button Text to Up Your Email Marketing Results
Email marketing is made up of many moving parts. There are technical parts like the software, policy parts like CAN SPAM compliance, tricky parts like the email delivery, email design parts like alt text, and last and certainly not least, the word parts.
Email can also be pretty, flashy and showy, but it’s the words that drive the action. And the whole reason you do email marketing is to get email marketing results! So driving action, i.e. conversions, is critical. Making your email copywriting critical, even on your buttons.
As a follow up to our recent blog post on which words will encourage the most sign ups to your email marketing or email newsletter campaign, let’s tackle the words on your buttons next.
“Buttons? We don’t need no stinkin’ buttons.”
Yes you do. For those email recipients with images turned on, the button can offer a strong call to action. But not if you’re email marketing ingenuity is lacking and your buttons say only “Click Here” or “Submit.”
Your button text can be a strong motivator by being urgent, relevant and/or specific. Consider these possible word choices:
- Start saving now
- Get the latest issue
- Join the club
- Don’t miss the discount
- Sign me up
But two caveats about using buttons in your email marketing:
1. Don’t rely on buttons alone. Remember that most people have images turned off in their emails, meaning your button won’t even show up, no matter how snazzy your email design.
2. Include more than one call to action. Usually a mix of buttons and text works. You can include text calls to action within the body text of the email, and in other places as standalone text.
Have you used button text that outperformed boring words and brought better email marketing results? If so, let us know at blog@clickmailmarketing.com! As an email solutions provider, we love to learn from and share your success stories.
Tags: Email copywriting, email delivery, Email design, Email marketing, email marketing results, Email newsletter