Email Marketing ROI: If You Can’t Measure, How Can You Improve?
Are you measuring the right email marketing metrics the right way? As much as we as an email marketing vendor love metrics and share that love with our email marketing clients, we also see the danger in how easy measuring can seem to be.
That’s because email marketing serves up plenty of numbers, whether you’re doing a good job or a poor one. And as with politics, these numbers can be skewed if you’re not sure what you’re measuring and why.
For the best email marketing ROI, you must get a handle on the metrics that matter! The latest email newsletter from ClickMail Marketing will help. In it, we have some reminders about why it’s so important to measure accurately, what to measure (hint: there’s more to metrics than open rates!), and the challenges to measuring your email marketing results.
Take a look at the email marketing newsletter, and if you think you could use some help with your company’s email marketing metrics, just give us an email marketing holler at blog@clickmailmarketing.com. We’ll help you make sure your metrics measure up!
Tags: email marketing results, Email marketing ROI, email marketing vendor
July 23rd, 2009 at 8:20 am
It is important to track a email blast as it gives away a lot of vital information like how many members are active in your newsletter and who clicks on what to get what. These metrics are very very important as you mentioned to get a better idea of the progress in a campagn.