Email Best Practices: Is Twitter in the Mix?
Email best practices are those practices that improve your email marketing results, whether you’re improving your email delivery rate or your email copywriting or how your emails render in various email clients. As an email solutions provider, we at ClickMail are probably much more aware of how numerous these email best practices are, as we strive to make sure our email marketing clients learn them and use them.
So it’s not that we’re anti-Twitter. It’s just that we want to make sure the walls are up before we start painting the house.
According to eMarketer, only 7.4% of the U.S. population over age 18 is using Twitter. And you only have to use it once a month to count as a “user.”
Compare that to 80% of Americans using email.
That means less than one-tenth of the email users are using Twitter. Knowing that, where do you think you should invest your time and money?
Our advice to you as an email solutions provider: Make sure your email best practices are up to speed before you jump on the Twitterwagon. Below are some resources to help:
- This email marketing blog
- Our email marketing library of whitepapers and reports
- Our email marketing newsletter
- Our email marketing consultants
Tap into these resources and make sure your email best practices are the best. Then you can use Twitter to support your email marketing campaigns!
Tags: email best practices, Email copywriting, email marketing results, Email solutions provider