Email Marketing Moves to Mobile: A How-to Guide from Lyris
In the email marketing world, “mobile” means much more than making sure your emails are rendering correctly on handheld devices.
Americans are on the go, especially during leisure time. How do you market to your customers when they’re not sitting at the computers? Some will have PDAs and BlackBerries and iPhones, but trust me, they’re not all that interested in your email marketing when out and about and scanning email on their phone: As great as your offer might be, chances are good that your email marketing campaign is a heck of a lot less effective on a tiny PDA screen than a full-size computer screen.
Does that mean you’re hostage to that customer getting back in front of her laptop or PC before she gets your email marketing? Not if you’re moving towards mobile.
Don’t shudder! Mobile isn’t as scary as you think. That’s because email solutions provider Lyris offers a Mobile Marketing How-to Guide that not only tells you how to do mobile technically, but also gets you thinking about how email marketing can be adapted to the mobile format. For example, think timing: The whitepaper suggests sending an offer for a pizza during the “big game.” A text message to a cell phone offering a deal on pizza at just about half-time? And the recipient can simply call the number in the text message to order? Brilliant. The ultimate in relevant, a recurring theme in this email marketing blog.
In just 6 pages, Lyris lays out the whys and how tos of mobile marketing in easy-to-understand, easy-to-act upon steps.
This email marketing whitepaper is available at our online email marketing library . Download it, act on it, profit from it.
