Email Marketing Holiday How To’s: Let the Advice Begin
For retailers using email marketing, Christmas really does begin in July. That’s when we begin planning, preparing for–and hoping for–great email marketing results.
It’s not a new concept. I once read that the idea of Christmas in July came from Victorian times, when women would start making gifts in July, giving them several months to get their projects done. (Makes you wonder what they’d think of our Christmas shopping these days, on the Internet on December 20th, shelling out an extra $25 for rush shipping charges to guarantee delivery by Christmas Eve!) But it translates wonderfully from needlepoint on a pillowcase to email marketing campaigns because they both take planning and time, and the more you have of both, the better your results.
With that in mind, this email marketing vendor is going to (surprisingly) abstain from dishing out yet more holiday email marketing advice and instead point you to reliable resources as we become aware of them. And who better to guide you through the coming months than Mark Brownlow with his own constantly updated post on this very topic? See Mark’s start by clicking here and check back often for new links to new resources.
Now is the time to be focused on email best practices and your email marketing budget and making sure you’re making the most of both for the best possible email marketing ROI.
It has been an uncertain year for many in email marketing. Let’s get and stay on top of the holiday season, just like those Victorian ladies, only without all the thread and needles.
Tags: email best practices, Email marketing, Email marketing budget, email marketing results, Email marketing ROI, email marketing vendor