Common Email Marketing Mistakes Are Common Email Best Practices
Aside from being one of the highest rated ESPs in the industry (and we as an email marketing vendor are delighted to represent them), Silverpop is also one of the biggest producers of email marketing whitepapers providers (and we as an email marketing vendor are delighted to represent them), but they are also a leading source of whitepapers on email best practices that are easily read, understood and acted upon.
I just read the Silverpop whitepaper* added recently to our email marketing library, on “6 Fixes to Dramatically Boost Email Marketing Results.” Each of the six fixes has numerous parts to it, and I was struck by how many of these are email best practices, best practices we’ve blogged on and written about in our email marketing newsletter.
Silverpop’s email marketing whitepaper is divided into six common email marketing mistakes:
1. No preference center
2. Not managing expectations
3. Mailing too frequently – or too infrequently
4. Ignoring subscriber feedback
5. Relying on process metrics to measure and communicate email performance
6. Getting the timing wrong
These are all broad topics, but as I mentioned above, each has plenty of specific advice and email best practices described to help you overcome the common mistake.
Once again it reminds me that our world, the world of email marketing, is made up of possibly countless moving parts. Maybe it’s more of a galaxy than a world! But that’s why it’s so important to keep reading blogs, newsletters and whitepapers, and to attend webinars and email marketing conferences. And then tweak and tweak and tweak, constantly improving your email marketing campaigns so you can constantly improve your email marketing results.
*For this whitepaper click here and look for the Silverpop whitepaper title “Discoveries and Opportunities: Fixes to Dramatically Boost Email Marketing Results.”
Tags: email best practices, Email marketing, email marketing vendor, email marketing whitepapers, email service providers, ESP