2 Email Marketing Best Practices for Better Rendering: Test and Beware
You simply can’t rest easy in this business of email marketing.
Case in point: Smith Harmon released a short report on email rendering that shows most retailers failed a rendering test when viewing their emails in Hotmail using Firefox.
This is precisely why ClickMail Marketing preaches the following as an email marketing vendor:
1. Test, test, test: Use Pivotal Veracity to test your rendering across multiple email clients
2. Beware, beware, beware: OK, we don’t usually say “beware” but it’s getting to that point. We preach “stay current” because email is constantly changing. (You heard Facebook is getting into the email game, right?)
These two actions become email marketing best practices out of necessity. Gone are the days of a handful of email clients. Consumer choice has grown exponentially, not only in products and services they choose to buy, but how they choose to communicate and shop for those things they buy. It’s not an Outlook world any longer, even for B2B email marketing, because even if those on your in-house email list use Outlook when at their desks, they also see that same email from home and via their mobile phones.
How can ClickMail help? First off, we offer Pivotal Veracity eDesign Optimizer, a complete email rendering solution for testing email rendering in web-based, desktop and mobile email environments.
And we also write this email marketing blog, publish email marketing whitepapers, filter through and offer the best papers from other email marketing service providers, publish our monthly email marketing newsletter, and speak and teach at conferences. We take this whole “stay current” thing very seriously.
Don’t show up in any email marketing vendor’s “fail” report. Turn to ClickMail first. Even if you’re doing everything right, you’ll have the peace of mind of knowing that’s the case.
Maybe we should retitle this blog post 3 email marketing best practices, making ClickMail number 3!
