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Email Marketing Best Practices: The Do’s and Don’ts of List Building

Email Marketing Best Practices: The Do's and Don'ts of List Building

Who doesn’t want more names on their in-house email list? As an email marketer, you’d be crazy to think your list was ever big enough.

And therein lies a problem: We sometimes get too focused on the quantity of our email lists, and not the quality. Which doesn’t sound like a problem, until you realize a list based on quantity will decrease your email marketing ROI, negatively impact your email deliverability rate, and have other not-so-nice consequences.

For a list that works, you have to focus on a quality list. Don’t worry! You can still grow your list, just maybe not as quickly or carelessly.

The newest issue of the ClickMail Marketer has do’s and don’t’s for growing your in-house email list with a focus on quality. Because it’s not growing your list that’s the email marketing best practice. It’s how you go about growing your list that is.

Remember: The value of your list is more important than the size of your list.

So see what the ClickMail Marketer has to offer, with tips like:

• Have something of value to offer in exchange for an email address
• Sell your email signups
• Ask people to sign up in multiple locations
• Offer great content that people will share

That’s just a few of the do’s. Make sure you see the newsletter for what not to do, as well.  Because knowing what not to do is just as important as knowing what to do when it comes to email marketing best practices.

Read the do’s and don’t’s of email list building.

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This entry was posted on Friday, August 27th, 2010 at 3:32 pm and is filed under email marketing best practices. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

2 Responses to “Email Marketing Best Practices: The Do’s and Don’ts of List Building”

  1. Email Deliverability Says:
    August 28th, 2010 at 11:08 am

    There is a saying the “Money is in the list”. I believe in that saying as long as your list was targeted even not that big. That is more effective than having a huge list but not targeted. They could just affect your reputation or flag you as spammer.

  2. Email Marketing Best Practices: The Do’s and Don’ts of List Building « Email Best Practices Says:
    August 29th, 2010 at 8:36 pm

    [...] For a list that works, you have to focus on a quality list. Don’t worry!   You can still grow your list, just maybe not as quickly or carelessly. Read the rest of this articles >> [...]

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