Just When You Thought You Had ‘alt’ Tags Figured Out…
Monday, October 6th, 2008
…Mark Brownlow of Email Marketing Reports gives us email marketing people a great article warning of the pitfalls of ‘alt’ tags. As he points out, different email clients handle blocked images different ways. For one thing, it’s not just about the alt text, although many email marketers focus on that. You have to be careful about attributes too. That means beyond alternative words to display when images are blocked, you must set attributes like height and width too.