The Whitelist

ClickMail is proud to announce that the Silicon Valley/San Jose Business Journal has ranked ClickMail Marketing as one of the top 50 fastest growing private companies in Silicon Valley. This is the second time ClickMail’s growth has been recognized by a major publication in recent weeks. Previously, Inc. Magazine ranked the email marketing vendor 2,109 on a list of the 5,000 fastest growing companies. ClickMail will be recognized by the Silicon Valley/San Jose Business Journal at a private awards event on October 13th in Mountain View, CA.

“We are continue to build our reputation in the email marketing industry as the vendor-agnostic ESP alternative, helping clients to gain more ROI from their email marketing programs,” said ClickMail CEO Marco Marini. “This additional recognition by the Silicon Valley/San Jose Business Journal is a welcome validation of the effort we are putting forth and the need clients have for our type of end-to-end email marketing services. Without the clients, we wouldn’t have this explosive growth.”

ClickMail is growing rapidly by bringing the latest in new services and email technology to our clients, who are also benefiting by increased growth and success in their email marketing campaigns. From building an online tool for selecting a new ESP to acquiring the Bay Area’s Strategic Design Group, we have been creating new tools and offering new services that help our clients keep pace in the fast-moving email marketing industry. With over a dozen ESP systems in our portfolio, we offer the nation’s largest selection of ESPs so that we can ensure the best match is made for every client. We also pride ourselves on our excellent support team that works with our clients on fulfilling their specific email marketing needs, from increasing email deliverability to achieving maximum ROI.

Let ClickMail Marketing help you with all of your email marketing needs: contact us today!

If the depressed economy, next week’s ominous tax day, or a poorly performing email campaign has you down, Mark Brownlow will lift you up! And give us all a much-needed wake up call at the same time!

The publisher of Email Marketing Reports, Mark has put out another brilliant email marketing video. This time he takes on B2B marketing emails. He pretends to be one, an email newsletter, as he talks “at” you, the viewer/reader. With humor that’s painfully on target, he talks through the major sins B2B email marketing commits on a daily, if not hourly, basis:
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Kara Trivunovic  – email strategist extraordinare — gave a great presentation at today’s MarketingSherpa Email Summit in Miami.  The subject: how to run an effective RFP when choosing an Email Service Provider.

After the jump,  her Top Ten list of things to keep in mind: (more…)

As an email marketing vendor, we’re fond of numbers. After all, we use numbers to track email delivery rates, open rates, response rates, click throughs, and much more. Email marketing is heavily number, metric and percentage centric. For example, increasing email delivery by 1% can lead to a huge boost in email marketing ROI.
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At one point in time you knew your target customer. But times change, temporarily and permanently. It might be time to take another look and make sure your email marketing campaigns are still relevant to your  audience. This applies to consumers and to business-to-business email marketing.

If your customers’ pain points and concerns have changed, your email marketing must change too, otherwise it will be irrelevant and therefore ineffective. Think about where your audience’s head might be at these days, depending on whether they’re B2C or B2B:

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