The Whitelist

If the depressed economy, next week’s ominous tax day, or a poorly performing email campaign has you down, Mark Brownlow will lift you up! And give us all a much-needed wake up call at the same time!

The publisher of Email Marketing Reports, Mark has put out another brilliant email marketing video. This time he takes on B2B marketing emails. He pretends to be one, an email newsletter, as he talks “at” you, the viewer/reader. With humor that’s painfully on target, he talks through the major sins B2B email marketing commits on a daily, if not hourly, basis:
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Kara Trivunovic  – email strategist extraordinare — gave a great presentation at today’s MarketingSherpa Email Summit in Miami.  The subject: how to run an effective RFP when choosing an Email Service Provider.

After the jump,  her Top Ten list of things to keep in mind: (more…)

As an email marketing vendor, we’re fond of numbers. After all, we use numbers to track email delivery rates, open rates, response rates, click throughs, and much more. Email marketing is heavily number, metric and percentage centric. For example, increasing email delivery by 1% can lead to a huge boost in email marketing ROI.
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At one point in time you knew your target customer. But times change, temporarily and permanently. It might be time to take another look and make sure your email marketing campaigns are still relevant to your  audience. This applies to consumers and to business-to-business email marketing.

If your customers’ pain points and concerns have changed, your email marketing must change too, otherwise it will be irrelevant and therefore ineffective. Think about where your audience’s head might be at these days, depending on whether they’re B2C or B2B:

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