Why Use an Email Deliverability Consultant?
Tuesday, March 2nd, 2010
Here at ClickMail Marketing, we like to say we’re vendor agnostic. Fancy words with a simple meaning: We resell several different email service providers (ESPs) so we can fit our clients with the ESP that will work best for them. We want to fit a round peg in that round hole, not a square one.
One reason for this unique approach is our focus on deliverability. In fact, when trying to categories ClickMail, it might be easiest to think of us as an email deliverability consultant. Sure, we can do anything your email marketing program might require, from email design and landing pages to deploying your email for you and helping you analyze your results. But the ability to improve email deliverability is one of the most important services we as a consultant can provide, because it’s your email deliverability that’s going to have a direct impact on your email marketing ROI.
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