The Whitelist

Marketo Provides Email Deliverability Service in Form of Checklist

Marketo has created something we’ve been wanting to do: a scannable, simple email deliverability checklist that fits on one piece of paper.

Email deliverability problems are infinite. Creating a checklist to counter them was an email deliverability service we’ve been wanting to offer as an email marketing vendor. But it was a daunting task. Where do you start when there’s so much to say?

Not for Marketo, however. They boiled down the basics for you with this checklist as an email deliverability service.

Email deliverability problems start on your end, not the recipient’s. It’s what you’re doing—or not doing—that’s going to create deliverability problems down the road. This checklist will help. From design tips to subscription best practices and the top data measured by ISPs (to determine your online sending reputation), it’s here. This email deliverability service checklist even has tips on authentication and how to keep your list clean. Download it today. Keep it handy tomorrow.

Want to increase the revenue driven by your marketing emails?

How about increasing the customer satisfaction driven by your transactional emails?

You did answer yes to both, right? Then pay more attention to your email deliverability rate and the tools you use. Any time your email is blocked, that’s a lost revenue or engagement opportunity for you!
(more…)

As an email deliverability consultant focused on improving your email marketing ROI, ClickMail Marketing launched an advanced, new email deliverability service at the opening session of the MarketingSherpa 2010 Email Summit last month.

The ClickMail Deliverability Assessment is designed for organizations that are looking to improve their email marketing ROI by using email deliverability tools. Even if you’re following email deliverability best practices, you’re no doubt ending up with some emails in the spam folder or blocked completely.
(more…)