The Whitelist

ClickMail Marketing Ranks On Yet Another List!

Email services provider ClickMail Marketing, offering the nation’s largest selection of email service providers (ESPs), has made yet another list! As recognition for our rapid growth over recent years, we’ve been ranked as being one of the fastest growing private companies in the United States. In September of this year, Inc. Magazine announced that ClickMail made its estimable annual list of 5,000 fastest growing companies, joining ranks with other notable companies like Intuit, Microsoft, Timberland, Patagonia, and Oracle. Our most recent recognition comes from the San Francisco Business Times as ClickMail Marketing achieved a high ranking on their list of the 100 Fastest Growing Private Companies in the Bay Area.

The Silicon Valley/San Jose Business Journal has also ranked ClickMail Marketing as one of the top 50 fastest growing private companies in Silicon Valley, and CilckMail has achieved the additional honor of being recognized as one of America’s 13 Fastest Growing Email Marketing Companies.

Email solutions provider ClickMail’s rapid growth is reflected on the following 2011 business lists:

• The Inc. 5000 List of the fastest-growing companies in America.
• The Silicon Valley/San Jose Business Journal’s Top 50 Fastest Growing Private Companies in Silicon Valley
• The San Francisco Business Times’ ‘Fast 100′ list of the 100 Fastest Growing Private Companies in the Bay Area

Serving clients as an email marketing vendor and email marketing consultants, ClickMail Marketing has achieved its rapid growth organically, with a unique position in the market place as a vendor-neutral email solutions provider. With over a dozen ESP systems in our portfolio, we offer the nation’s largest selection of ESPs so that we can ensure the best match is made for every client. We also pride ourselves on our excellent support team that works with our clients on fulfilling their specific email marketing needs, from increasing email deliverability to achieving maximum ROI.

ClickMail is proud to announce that the Silicon Valley/San Jose Business Journal has ranked ClickMail Marketing as one of the top 50 fastest growing private companies in Silicon Valley. This is the second time ClickMail’s growth has been recognized by a major publication in recent weeks. Previously, Inc. Magazine ranked the email marketing vendor 2,109 on a list of the 5,000 fastest growing companies. ClickMail will be recognized by the Silicon Valley/San Jose Business Journal at a private awards event on October 13th in Mountain View, CA.

“We are continue to build our reputation in the email marketing industry as the vendor-agnostic ESP alternative, helping clients to gain more ROI from their email marketing programs,” said ClickMail CEO Marco Marini. “This additional recognition by the Silicon Valley/San Jose Business Journal is a welcome validation of the effort we are putting forth and the need clients have for our type of end-to-end email marketing services. Without the clients, we wouldn’t have this explosive growth.”

ClickMail is growing rapidly by bringing the latest in new services and email technology to our clients, who are also benefiting by increased growth and success in their email marketing campaigns. From building an online tool for selecting a new ESP to acquiring the Bay Area’s Strategic Design Group, we have been creating new tools and offering new services that help our clients keep pace in the fast-moving email marketing industry. With over a dozen ESP systems in our portfolio, we offer the nation’s largest selection of ESPs so that we can ensure the best match is made for every client. We also pride ourselves on our excellent support team that works with our clients on fulfilling their specific email marketing needs, from increasing email deliverability to achieving maximum ROI.

Let ClickMail Marketing help you with all of your email marketing needs: contact us today!

More People Subscribe to Your In-House Email List When Engaged

Looking through some old notes, I came across this MarketingSherpa chart from May showing the most effective tactics for growing your in-house email list.

It resonated anew with me today because of the response to a post published by our CEO at the Email Critic blog.  Marco’s post argued for having more than a simple sign up box on your website for encouraging subscriptions. At ClickMail we encourage our email marketing clients to remember that an email address has value. To get the email address, you must offer something in exchange. That’s one reason for suggesting businesses do more than simply have a signup box on their website.

This MarketingSherpa chart says kind of the same thing, if you look at the numbers. Out of the 10 tactics survey respondents could choose from, the top four have something in common. Let’s call it engagement. Each of the top four methods for legitimately acquiring an email address involves the subscriber engaging with the organization at some level. The top four tactics according to the survey are:

1.    Signing up when making a purchase

2.    Submitting an email address in order to get a download

3.    Submitting an email address to register for an online event

4.    Signing up when at a tradeshow

With the first three, the subscriber is getting something. And I suspect with the fourth, they are as well, as tradeshow booths usually have giveaways and raffles to entice people to sign up for emails. And that’s email marketing best practices, to offer something of value to the potential subscriber so they see it as a fair exchange and they sign up.

The two least effective tactics? Social sharing and forward-to-a friend. Neither of these offers any kind of engagement with your organization at all. Hence the difference. You must offer both as part of your email marketing best practices! But this chart shows you can’t rely on them alone, any more than you can rely on a simple signup box alone on your website.

Would you like some free one-on-one time with an email marketing consultant? Talking specifically to you about your email marketing campaigns and goals? Then come to the Online Marketing Summit for a personalized consultation on your company’s email marketing reputation and deliverability with an expert from ClickMail.

The Online Marketing Summit 2010 (OMS) takes place next week in San Diego and email marketing vendor ClickMail will be there offering an Online Marketing Lab on email deliverability and reputation. Sign up for a one-on-one session with ClickMail, then submit an email example a few days before the show. Prior to OMS, we’ll analyze your reputation, deliverability, layout and email rendering, and produce several diagnostic reports. During the lab at OMS, we’ll go over the reports with you, and make recommendations to improve the effectiveness of your email marketing campaigns.
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Who are the people behind email marketing vendor ClickMail Marketing? They are smart, savvy email marketers with years of experience in the email marketing, marketing and technology industries. And it’s about time you got to know them better. Over the next few weeks, we’ll introduce you to our email marketing management and staff.

Because he’s doing so much public speaking on email marketing these days, we’re starting with Michael Kelly, Director of Business Development and a co-founder of the company.
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Getting an email usually means getting an offer or being solicited, right?  But email isn’t just for selling. It’s a communications tool and a way to build and maintain a relationship with your subscribers and customers.