The Whitelist » Email marketing consulting

ClickMail Offers Free, One-on-One Email Marketing Consulting at OMS

Clickmail Marketing — Wed, 17 Feb 2010 19:13:51 +0000

Would you like some free one-on-one time with an email marketing consultant? Talking specifically to you about your email marketing campaigns and goals? Then come to the Online Marketing Summit for a personalized consultation on your company’s email marketing reputation and deliverability with an expert from ClickMail.

The Online Marketing Summit 2010 (OMS) takes place next week in San Diego and email marketing vendor ClickMail will be there offering an Online Marketing Lab on email deliverability and reputation. Sign up for a one-on-one session with ClickMail, then submit an email example a few days before the show. Prior to OMS, we’ll analyze your reputation, deliverability, layout and email rendering, and produce several diagnostic reports. During the lab at OMS, we’ll go over the reports with you, and make recommendations to improve the effectiveness of your email marketing campaigns.

Make time to be at OMS and work directly with ClickMail, for free, expert consulting. Register for your one-on-one email marketing consultation with ClickMail Marketing today, before the slots are all filled. Each coaching session lasts just 20 minutes, so you’ll still have plenty of time for other OMS activities. Choose a time slot anywhere between 9:20 and 4:20 on Tuesday the 23rd, and 10:00 and 4:00 on Wednesday the 24th.

Meet Email Marketing Consultant Michael Kelly

Clickmail Marketing — Wed, 27 May 2009 17:47:02 +0000

Who are the people behind email marketing vendor ClickMail Marketing? They are smart, savvy email marketers with years of experience in the email marketing, marketing and technology industries. And it’s about time you got to know them better. Over the next few weeks, we’ll introduce you to our email marketing management and staff.

Because he’s doing so much public speaking on email marketing these days, we’re starting with Michael Kelly, Director of Business Development and a co-founder of the company.

Michael’s energy level and enthusiasm are such that it often seems he’s two people…because he’s doing the work of two people and he moves so fast! Michael has two decades-worth of sales experience in the telecommunications and messaging industries. Before helping to found email marketing vendor ClickMail, he was a top sales professional for Computer Telephone Corp, Pacific Bell, and Cable & Wireless.

Next to his devotion to his beautiful wife and two lovely daughters, Michael loves work more than anything. He’s the kind of guy who would keep working even if he won the lottery and had no need. Clients adore him, because he’s an expert and problem solver. If you’ve ever seen him speak, you witnessed firsthand the vast amount of email marketing knowledge he has stored away in that brain of his: He covers more in a 45 minute talk than others could in a couple of hours, and he still has trouble getting to all the points he wants to make!

Even as an email marketing consultant and expert, he’s smart enough to realize he doesn’t know it all. But when he doesn’t know the answer, he knows where to find it, bringing in other experts as needed, whether to build a custom dashboard for tracking email marketing results, or a top-notch email copywriter to tackle client copy.

Michael is a true delight to work with, both within the ClickMail company and as an email marketing consultant. If you have any questions for Michael or want his input on improving your email marketing results, start here at blog@clickmailmarketing.com.

Email: More Than A Sales Tool

ClickMail Marketing — Wed, 15 Oct 2008 09:51:18 +0000

Getting an email usually means getting an offer or being solicited, right? But email isn’t just for selling. It’s a communications tool and a way to build and maintain a relationship with your subscribers and customers.

Lately I’ve received regular updates from a financial institution, telling me how they’re handling a sticky situation, reassuring me, and letting me know I have a person to contact if I had any questions. Although it was not a personalized email the point came across and grabbed my attention.

After the jump…why their use of email really worked for everyone:

· In the past my financial institution sent out communication via snail mail. I did not pay much attention to it because I took it as junk mail. By sending email, it caught my attention and I acted quickly.

· Knowing that the institution had been sending me regular updates regarding this crisis, I logged into my account when I received the first email to see how this impacted my personal account. The timeliness would not have been possible through snail mail.

· The high level of communication through the updates left me reassured that they were updating me as fast as they received information and made me a more secure customer.

Think about how many times a company uses their database solely for marketing. Maybe that’s the mindset of your email marketing program as well? Think about the other positives that can come out of email, including education, information, and updates. It shouldn’t take a crisis for you to build and strengthen a bond with your customers. Consider email newsletters, helpful tips, recipes or whatever ties in with your business.

Change your thinking about email and you will get more out of it. Remember, it’s more than a sales tool. It’s a way to communicate.