The Whitelist

Targeted Triggered Emails Increase Email Marketing ROI

In his latest blog written for the Email Experience Council, CEO Marco Marini gives you tips and trick for increasing your email marketing ROI via triggered targeted emails.

As he points out, however, you’re not limited to only one kind of triggered email, like happy birthday greetings:

“You’re not limited to birthday emails…nor are triggered emails only appropriate for B2C marketing. Triggered emails come in three types—recurring, transactional and threshold—and can be used in a variety of circumstances…”

Whether triggered, targeted and drip type emails, one-to-one emails have a much higher email marketing ROI. You might send fewer emails, but make more money off those you do send.

As Marco explains, this kind of targeted email marketing is relatively easy these days because of technological developments. Not only is it easy to do, but your email program can be as sophisticated as you want it to be as well.

Why go to all this trouble? It’s not just for the email marketing ROI. Targeted, relevant messages lead to more engagement, which in turn leads to a better standing with the ISPs. And that will get more of your help your email deliverability…which is the first step to improving your email marketing ROI.

Learn more about pulling the trigger on targeted emails.

Track Email Marketing ROI With This ROI Worksheet From MarketingSherpa

As an email marketing vendor and deliverability consultant constantly encouraging our clients to learn and use best practices for email marketing, we at ClickMail consider actionable worksheets like the latest from MarketingSherpa absolute gems. Anything that takes email marketing best practices from theoretical to actionable is a great tool.

The latest great tool from MarketingSherpa is the email marketing ROI worksheet for automated emails.

This ROI worksheet was designed to help you measure the real value and return of your transactional and automated email messages. This becomes useful information for you as you see the strengths and weaknesses of the different components of your program, so you can make improvements…or do more of what’s working. And it’s useful when you need to report numbers to the higher ups.

Download this email marketing best practices worksheet today, because it’s only available to nonmembers until August 22^nd.

It’s so nice when someone agrees with us…

I had to smile when I read David Fowler’s article in Email Insider, titled “Inherent Links Among Reputation, Email Deliverability And ROI.” In this article David is saying what we’ve been saying for ages: Your deliverability impacts your email marketing ROI. And take that one step further, to your reputation, which affects your deliverability. Therefore, your online sending reputation impacts your email marketing ROI! (Yes, that was a little bit of math, but it works. Remember, if a=b and b=c, then a=c.)
(more…)

We can’t seem to keep Michael Kelly in the ClickMail Marketing office! His charisma and email marketing expertise now have him speaking before tourism executives: The Strategic Marketing Group’s Tourism, Technology + Marketing Workshop has Michael on the agenda next week to speak on “Essentials of Email Marketing – Driving ROI.”

This workshop is designed to help those in the tourism industry to stay informed and understand how technology affects their marketing strategies and ultimately their bottom lines. With sessions for beginners and advanced, the workshop will cover a variety of online marketing topics including social media, SEO and, thanks to Michael, email marketing. See Michael at the Embassy Suites, South Lake Tahoe, CA, on Wednesday, March 17.
(more…)

If your company is blogging, do you still need an email newsletter? Yes, if you want to improve your email marketing ROI. There are several reasons for this:

One, this is the age of integration. (For proof of that, see our new 2010 guide to choosing an ESP.) Just because you are doing one thing (blogging) doesn’t mean you should not do the other (email marketing). The more marketing channels you have, the better. Plus blogs and emails are delivered differently. A blog must be found by a reader, and then subscribed to, to be read. An email newsletter can be part of your email marketing program, sent to people already on your in-house email list. You can actively recruit email subscribers via a multitude of channels. And people are less likely to subscribe to your blog’s RSS feed than they are to your email newsletter. Using a blog in combination with an email newsletter simply increases your reach, and therefore your ROI.
(more…)

If you like numbers, and everyone in email marketing has to be a bit of a numbers geek, you’ll like this website! The Email Stat Center offers all kinds of numbers and stats that could help you possibly improve your email marketing ROI.

From branding to budgeting, from lines to subject lines, this website serves up numbers, stats and data on a full range of email marketing topics. Choose a topic, and you’re presented with a laundry list of stats.
(more…)

Time and again in this email marketing blog, we preach relevance as key to email marketing ROI.

But what is relevant? Relevant to me could be ridiculous to you.

Regardless of varying interpretations of the word’s meaning, the concept remains critical to your email marketing success. So let’s clarify.

Relevant email marketing means your email marketing subscriber gets emails from you when she wants, how she wants and with information she wants.
(more…)

Are you measuring the right email marketing metrics the right way? As much as we as an email marketing vendor love metrics and share that love with our email marketing clients, we also see the danger in how easy measuring can seem to be.

That’s because email marketing serves up plenty of numbers, whether you’re doing a good job or a poor one. And as with politics, these numbers can be skewed if you’re not sure what you’re measuring and why.
(more…)

Email marketing is made up of many moving parts. There are technical parts like the software, policy parts like CAN SPAM compliance, tricky parts like the email delivery, email design parts like alt text, and last and certainly not least, the word parts.
(more…)

To up your email marketing ROI, look past the inbox because the landing page is where the action’s at, once you get that click through.

This month’s ClickMail Marketer email newsletter offers tips for optimizing your email marketing landing pages based on knowledge gained from Marketing Experiments’ professional certification program.
(more…)