The Whitelist

ClickMail. No, it’s not as glamorous as ghost busting, but we are proud to be the email marketing vendor clients can count on to deliver on time and on budget.

We recently did that for a federal credit union with more than 72,000 members worldwide and close to one billion dollars in assets. You can imagine how much email marketing an organization that size must do. They use email for transactional messages as well as to confirm new accounts and settings changes.
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Kara Trivunovic  – email strategist extraordinare — gave a great presentation at today’s MarketingSherpa Email Summit in Miami.  The subject: how to run an effective RFP when choosing an Email Service Provider.

After the jump,  her Top Ten list of things to keep in mind: (more…)