The Whitelist

Advanced Email Marketing Techniques: Upping Your Email Ante

You’re ready. It’s time. You’ve mastered the key points of email marketing basics, and now it’s time to to hone your email marketing skills even further. Integrating some or all of the following techniques into your email marketing best practices toolbox will set your email marketing campaign apart from the majority of email marketing messages out there, and that means more interest, increased subscriber numbers, higher level of open rates and engagement, which all translates into increased ROI for your bottom line.

It might seem intimidating to adopt some of the more advanced email marketing techniques available, but it doesn’t have to be. In the latest issue of the ClickMail Marketer we take you step-by-step through some of the most common and most effective advanced email marketing techniques, including automated emails, integration, and trigger-based messaging.

Here’s a quick and dirty summary on how to ante-up your email marketing strategy:

Automate your emails with a CRM and/or API: Automating will save you time and money while increasing your ability to be relevant and targeted.

Create quality content: Make sure your content is varied, interesting, and useful. Don’t make all of your messages sales pitches, coupons, or “exclusive offers.” Change up your message types for increased interest!

Tailor messages: Create relevant and interesting content that includes specific messages based on purchases, transaction confirmations, browsing behavior, and other things like demographics and birthday information. Automating messages is one way to actually increase the specificity of your email messages, and trigger-based messaging is another.

Track and mine your data: Track the preferences of your prospects and customers when they subscribe to your newsletters, fill out forms, open emails, click through links, visit your site and buy products. Use this data to further refine your email marketing campaign strategies.

If you’d like more details on these and other super-effective and easy-to-use (once they’re implemented) advanced email marketing techniques, check out the November issue of the ClickMail Marketer. And if you’d like CRM or API-integration assistance, or would like further information on any of these implementations, give ClickMail a call. Taking some time now to learn about and implement some advanced email marketing techniques will benefit your bottom line later. Find out how to get started in the November ClickMail Marketer.