The Whitelist

If you haven’t yet downloaded our email marketing whitepaper on choosing an email service provider (ESP), or even if you have, be sure to listen in on September 16th as we partner with the Email Experience Council to bring you “You Don’t Need ESP to Choose an Email Service Provider.”

Marco Marini, our CEO, and Michael Kelly, our Director of Strategic Alliances, will present the in-depth and groundbreaking information released earlier this year in our email marketing whitepaper “Choosing the Right Email Service Provider: The top 20 factors to consider when shopping for a top tier ESP.” Presented Wednesday, September 16 at 2:00 p.m. Eastern, the webinar is useful whether you’re shopping for a new email service provider or want to compare your current ESP to other email vendors.
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The newest ClickMail Marketer hit inboxes this week. And it’s a gem, definitely required reading for anyone in email marketing. That’s because it tackles an issue at the root of email marketing ROI: You have to have good data, and plenty of it, to do the kind of targeted, relevant email marketing that gets results. But how do you get reluctant people to hand over personal information to you?
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“If you build it, they will come.” That famous line from the movie “Field of Dreams” seems to hold true for great whitepapers too, with a little variation: If you write it, they will notice.

Since releasing our newest whitepaper this month, “Choosing the Right Email Service Provider: The top 20 factors to consider when shopping for a top tier ESP,” hundreds of email marketers have downloaded it from our Web site, and wiped us out of our hard copies at the MarketingSherpa Email Summit. Now we’re getting recognition from noted email marketing experts too!
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What do you get when you cross email marketing expertise with a leading email marketing council? A blog worth reading. And now ClickMail Marketing has been recognized for our role as an email solutions provider by becoming the EEC’s newest blogger.

Starting this week, ClickMail CEO Marco Marini is blogging semimonthly for the Email Experience Council’s (EEC’s) blog, joining other leaders of the email marketing industry as one of the voices of email. Look for slightly longer content here from us in the EEC blog, as we delve a little into email marketing tools and best practices than we do in our own email marketing blog.
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We had a great response to our blog post on sharing unusual ideas for growing your in-house email list from Tim who wrote:

“It still amazes me that a family will go to the mall, fill out to win a free car (including giving up the email address), and yet they constantly complain of spam. I think that email lead generation is the next best thing since sliced bread, but you must make it clear in your email how your prospects address was collected. I know that this can be hard if you have several campaigns to collect email addresses, but the comfort level of your prospect is in direct relation to their conversion rate. It is always a balancing act. Thanks for the great article.”
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Some email marketers scratch their heads wondering how email fits into the Web 2.0 world. And they cringe to think the age of email might be over with the popularity of Facebook and Twitter and YouTube. But they should sleep well, because email marketing can be an integral part of social media.

Chad White has a great article on leveraging email marketing to get more from social media to engage customers and start conversations that lead to conversions.
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A while back, we gave you a short and sweet list of items to check before you hit send.

But when you’re ready to get really serious about adhering to email marketing best practices, seven tips in an email marketing blog post isn’t quite detailed enough to help. So go to the Email Experience Council’s (EEC) Web site where you can buy one of five different in-depth email marketing checklists. For $49 each, these checklists are an affordable investment that will likely improve your email marketing ROI enough to recoup your small costs right away. The five checklists available are:
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Although email marketing happens online, and no hammers or drills are required, it’s still a craft that calls for the right tools, knowledge, skills and dedication to create a great end product. As a reminder as the boy scouts would say—expect the best but prepare for the worst, make sure your email marketing toolbox is fully loaded with all of the following now…before you find yourself in a pinch, with no email hardware store to run to:
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Think you might be making mistakes in your email marketing efforts? You’re not alone, everyone does. But there are a few that you can easily address. Read about them in the newest issue of our email newsletter, now available on the ClickMail Marketing Web site.
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Email marketing is a funny thing, a mix of art and science, and part of that science is the technology behind it. Without the technology, we wouldn’t be able to measure email delivery, track open rates, or test how our email design renders. But not all technology makes sense all the time. Sometimes a new technology comes along and we as an email marketing company must ask: Is this something we should be encouraging our clients to do?
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