The Whitelist

Some email marketers scratch their heads wondering how email fits into the Web 2.0 world. And they cringe to think the age of email might be over with the popularity of Facebook and Twitter and YouTube. But they should sleep well, because email marketing can be an integral part of social media.

Chad White has a great article on leveraging email marketing to get more from social media to engage customers and start conversations that lead to conversions.
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A while back, we gave you a short and sweet list of items to check before you hit send.

But when you’re ready to get really serious about adhering to email marketing best practices, seven tips in an email marketing blog post isn’t quite detailed enough to help. So go to the Email Experience Council’s (EEC) Web site where you can buy one of five different in-depth email marketing checklists. For $49 each, these checklists are an affordable investment that will likely improve your email marketing ROI enough to recoup your small costs right away. The five checklists available are:
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Although email marketing happens online, and no hammers or drills are required, it’s still a craft that calls for the right tools, knowledge, skills and dedication to create a great end product. As a reminder as the boy scouts would say—expect the best but prepare for the worst, make sure your email marketing toolbox is fully loaded with all of the following now…before you find yourself in a pinch, with no email hardware store to run to:
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Think you might be making mistakes in your email marketing efforts? You’re not alone, everyone does. But there are a few that you can easily address. Read about them in the newest issue of our email newsletter, now available on the ClickMail Marketing Web site.
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Email marketing is a funny thing, a mix of art and science, and part of that science is the technology behind it. Without the technology, we wouldn’t be able to measure email delivery, track open rates, or test how our email design renders. But not all technology makes sense all the time. Sometimes a new technology comes along and we as an email marketing company must ask: Is this something we should be encouraging our clients to do?
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