Marco Marini, our CEO, and Michael Kelly, our Director of Strategic Alliances, will present the in-depth and groundbreaking information released earlier this year in our email marketing whitepaper “Choosing the Right Email Service Provider: The top 20 factors to consider when shopping for a top tier ESP.” Presented Wednesday, September 16 at 2:00 p.m. Eastern, the webinar is useful whether you’re shopping for a new email service provider or want to compare your current ESP to other email vendors.

As an email marketing vendor that represents a multitude of email service providers, ClickMail Marketing is in the unique and objective position to help you take a critical look at the over 100 ESPs out there, ensuring you find the one that’s the best fit for your company. We do that by covering the 20 factors you need to consider, and helping you determine which factors matter the most for your company to improve its email marketing results. We’ll teach you how to evaluate the ESPs and even provide you with a scoring sheet.

Find out more by clicking here. Especially if a new ESP is on your to-do list for the coming year!

You can also download the email marketing whitepaper either before or after the webinar at our email marketing library: click here.

When you’re on the hunt for some email marketing knowledge or email best practices, start with our library. We’ll save you time with Google and other search engines by weeding out the bad and only offering the good.

We draw from a variety of sources. We’re involved in the Email Experience Council (EEC) and the Direct Marketing Association (DMA), and we partner with top tier email service providers (ESPs) like Silverpop, ExactTarget and BlueHornet, and we use all of these resources to help us track down the best email marketing whitepapers and case studies.

Email marketing and direct marketing topics covered include:

• Email delivery
• Whitelisting
• Web 2.0 email marketing
• Spam
• Email subject lines
• Email design
• Pay-per-click campaigns
• And much, much more!

Check out the library and download some email marketing knowhow and email best practices by clicking here.

Since releasing our newest whitepaper this month, “Choosing the Right Email Service Provider: The top 20 factors to consider when shopping for a top tier ESP,” hundreds of email marketers have downloaded it from our Web site, and wiped us out of our hard copies at the MarketingSherpa Email Summit. Now we’re getting recognition from noted email marketing experts too!

In a ClickZ blog post by Bill McCloskey titled “Is Your E-Mail Getting Delivered on Prime or Subprime IP Addresses?”, ClickMail Marketing’s newest email marketing whitepaper is held out as a useful tool for improving deliverability. In his blog, Bill points out the importance of email deliverability calling out a few key points from our whitepaper, but also the importance of IP reputation to deliverability.

Read the ClickZ blog post about our newest email marketing whitepaper. And download the whitepaper, complete with a useful checklist for comparing the 20 critical factors among differing email service providers.

To get your email opened, include:

• A From address that is recognizable to the recipient
• A clear, compelling subject line
• As much personalization as is appropriate and possible
• A quick, to-the-point hook

To get your email acted upon, include:

• A professionally crafted description of your offer/message right at the beginning
• A reason to act right away
• A simple and easy way to respond
• 3 to 5 instances of your call-to-action

To follow best practices and please your recipients, include:

• A “view as web page” link
• A straight-forward unsubscribe to opt-out
• A link to a profile center or preferences page

To organically grow your in-house email marketing list, include:

• A FTF/FTC (forward to a friend, forward to a colleague) link

To increase your email marketing ROI even more, do not include:

• Competing links in a campaign email; include only one action

Like I said, this is just a summary, but can at least get you started double-checking your email marketing and design. For more details about these email marketing components, and many others that will help you maximize your email marketing ROI, download the email marketing whitepaper at http://www.clickmailmarketing.com/resources/whitepapers.html.