The Whitelist

If your company is blogging, do you still need an email newsletter? Yes, if you want to improve your email marketing ROI. There are several reasons for this:

One, this is the age of integration. (For proof of that, see our new 2010 guide to choosing an ESP.) Just because you are doing one thing (blogging) doesn’t mean you should not do the other (email marketing). The more marketing channels you have, the better. Plus blogs and emails are delivered differently. A blog must be found by a reader, and then subscribed to, to be read. An email newsletter can be part of your email marketing program, sent to people already on your in-house email list. You can actively recruit email subscribers via a multitude of channels. And people are less likely to subscribe to your blog’s RSS feed than they are to your email newsletter. Using a blog in combination with an email newsletter simply increases your reach, and therefore your ROI.
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If the depressed economy, next week’s ominous tax day, or a poorly performing email campaign has you down, Mark Brownlow will lift you up! And give us all a much-needed wake up call at the same time!

The publisher of Email Marketing Reports, Mark has put out another brilliant email marketing video. This time he takes on B2B marketing emails. He pretends to be one, an email newsletter, as he talks “at” you, the viewer/reader. With humor that’s painfully on target, he talks through the major sins B2B email marketing commits on a daily, if not hourly, basis:
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Think you might be making mistakes in your email marketing efforts? You’re not alone, everyone does. But there are a few that you can easily address. Read about them in the newest issue of our email newsletter, now available on the ClickMail Marketing Web site.
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We at ClickMail Marketing keep up with what other email marketing experts are saying, so you don’t have to. After the jump, some of the resources we turn to every week to keep us up-to-speed on the latest in permission-based email marketing:

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Content is what gets people to sign up for your email newsletters, it’s what makes them anticipate your e-newsletters, and it’s what keeps them subscribed to your email newsletters.

Offer better content than your competitor and over time you will win the subscribers…and the forwards and viral marketing too, if your email newsletter content is really good.

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