The Whitelist

In the email marketing world, “mobile” means much more than making sure your emails are rendering correctly on handheld devices.

Americans are on the go, especially during leisure time. How do you market to your customers when they’re not sitting at the computers? Some will have PDAs and BlackBerries and iPhones, but trust me, they’re not all that interested in your email marketing when out and about and scanning email on their phone: As great as your offer might be, chances are good that your email marketing campaign is a heck of a lot less effective on a tiny PDA screen than a full-size computer screen.
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Email solutions provider Silverpop tackles one of the big mysteries of email marketing on Thursday. Attend this webinar, and learn how to improve your email marketing results by sending your emails at the best time.

On the 21st, speakers Loren McDonald and Richard Evans of Silverpop present “In Search of the Ideal Email Send Time.” If only you had a crystal ball that could look into your customers’ minds and see when they would be most receptive to your email! Because that’s what it’s really about, as the Silverpop email marketing rock stars will tell you during the webinar.
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Cooler than Fonzie? Perhaps not, but certainly more relevant.

The official name of our latest white paper is called Choosing the Right Email Service Provider: The top 20 factors to consider when shopping for a top tier ESP, but around the office, we call it Our Latest White Paper. It’s popular, we ran out of copies at today’s Em@il Summit in Miami, but it has yet to land on eBay for the simple fact that it can be downloaded right here.

At today’s session on HowTo run an effective ESP RFP,  presenter Kara Trivunovic singled ClickMail Marketing out as an example of a company that can take the pain out of choosing the right ESP for you.  With that endorsement, we passed-out every copy of Our Latest White Paper we had with us.

Click here to download your very own copy!

Hot off the press, Clickmail and ExactTarget declare their love and admiration for one another.  We’re proud to have reached Gold Status with ExactTarget; and they’re pretty darn happy, too.