Americans are on the go, especially during leisure time. How do you market to your customers when they’re not sitting at the computers? Some will have PDAs and BlackBerries and iPhones, but trust me, they’re not all that interested in your email marketing when out and about and scanning email on their phone: As great as your offer might be, chances are good that your email marketing campaign is a heck of a lot less effective on a tiny PDA screen than a full-size computer screen.

Does that mean you’re hostage to that customer getting back in front of her laptop or PC before she gets your email marketing? Not if you’re moving towards mobile.

Don’t shudder! Mobile isn’t as scary as you think. That’s because email solutions provider Lyris offers a Mobile Marketing How-to Guide that not only tells you how to do mobile technically, but also gets you thinking about how email marketing can be adapted to the mobile format. For example, think timing: The whitepaper suggests sending an offer for a pizza during the “big game.” A text message to a cell phone offering a deal on pizza at just about half-time? And the recipient can simply call the number in the text message to order? Brilliant. The ultimate in relevant, a recurring theme in this email marketing blog.

In just 6 pages, Lyris lays out the whys and how tos of mobile marketing in easy-to-understand, easy-to-act upon steps.

This email marketing whitepaper is available at our online email marketing library . Download it, act on it, profit from it.

On the 21st, speakers Loren McDonald and Richard Evans of Silverpop present “In Search of the Ideal Email Send Time.” If only you had a crystal ball that could look into your customers’ minds and see when they would be most receptive to your email! Because that’s what it’s really about, as the Silverpop email marketing rock stars will tell you during the webinar.

It’s only an hour out of your day, but will be time well spent as you learn email best practices you can use right away to begin optimizing your email send time. And that will in turn optimize your email marketing results!

Register for this email marketing webinar by clicking here.

And keep watching this email marketing blog for information on other email best practices that will improve your email marketing ROI!

The official name of our latest white paper is called Choosing the Right Email Service Provider: The top 20 factors to consider when shopping for a top tier ESP, but around the office, we call it Our Latest White Paper. It’s popular, we ran out of copies at today’s Em@il Summit in Miami, but it has yet to land on eBay for the simple fact that it can be downloaded right here.

At today’s session on HowTo run an effective ESP RFP,  presenter Kara Trivunovic singled ClickMail Marketing out as an example of a company that can take the pain out of choosing the right ESP for you.  With that endorsement, we passed-out every copy of Our Latest White Paper we had with us.

Click here to download your very own copy!