Email Subject Line Best Practices Include Honesty
Friday, March 5th, 2010Add this to your list of email subject line best practices: Be honest.
Your subject line is the second factor people consider when deciding whether or not to open your email. (The first is the From line.) Obviously, your subject line is critical to your email marketing ROI for that reason.
But that does not translate into get them to open the email at all costs, even if that means lying in the subject line.
Think about the spam you get, and how blatant those subject lines lies are, like the trickery of “How are you?” Yes, it will get you to open the email, because that subject line will have you wondering, “Who is this?” But then you feel cheated after you open it, right? And realize you fell for their ruse?
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