The Whitelist » Email survey http://clickmailmarketing.com/whitelist Not just sending, but delivering too! Mon, 21 May 2012 15:00:53 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Get To Know Your Customers With Email Surveys http://clickmailmarketing.com/whitelist/2008/10/03/get-to-know-your-customers-with-email-surveys/ http://clickmailmarketing.com/whitelist/2008/10/03/get-to-know-your-customers-with-email-surveys/#comments Fri, 03 Oct 2008 15:58:45 +0000 Sharon http://emailmarketingroi.wordpress.com/?p=63 If you’re following best practices in email marketing, you’re not asking for anything more than the essentials on your email signup page.  It may be painful, but it is a best practice in permission-based email marketing to ask for a little and gain a lot in signups.

It’s a known fact that the more information you ask for on your email signup page, the fewer email signups you’ll get. And that’s frustrating for us email marketers who want to get more stats so we can segment, personalize and target our email marketing campaigns.

The answer isn’t to ask for more, at least not upfront. The answer is to answer more over time. And email surveys help you do just that.

Silverpop has a great little email marketing whitepaper on how to use email surveys to learn more about your email marketing customers over time.  It’s only four pages long, but includes examples and is easy to act on. Highly recommended!

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